Best Seller

Soft Focus

Pressed Setting Powder
Shade
  • Details

    Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.

    Clean. Vegan. Cruelty Free.

    Benefits

    Soft Matte Finish
    Hydrating
    Lightweight
    Talc Free
    • Reduces shine without feeling dry or cakey, putting your natural radiance in focus
    • Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur

    Product Information

    How To Use It: Dust over face with a powder brush, either over foundation or on its own.

    Paraben Free. Gluten Free. Cruelty Free. Clean. Vegan.

    6 g / 0.21 oz

    KEY INGREDIENTS

    1. Allantoin

      Helps soften and promote healthy-looking skin

    2. Hyaluronic Acid

      Supports skin’s natural moisture retention

    3. Vitamin E

      Provides antioxidant benefits and acts as a natural skin conditioner

    Key ingredients

    Allantoin

    Helps soften and promote healthy-looking skin

    Hyaluronic Acid

    Supports skin’s natural moisture retention

    Vitamin E

    Provides antioxidant benefits and acts as a natural skin conditioner

    Why We Love It

    Softens, Blurs, Hydrates.

    Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!

    Takes Down Shine Without Stealing Hydration

    Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.

    “If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

    CHRISTINA ZILBER
    Founder & Creative Director
    As Seen in Real Life
    Reviews

    Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.