• ivory, full size alt:A bottle of Jouer Cosmetics Essential Crème Foundation featuring a pump dispenser and a metallic gold cap placed beside it. The label highlights the inclusion of hyaluronic acid and its matte, oil-free formula, while also proudly stating that it is gluten-free and cruelty-free. The background is a solid light beige color. ivory, full size alt: A light beige, smooth, creamy substance—identified as Essential Crème Foundation from Jouer Cosmetics—is spread in an elongated, slightly curved shape on a pale background. The texture appears glossy and somewhat opaque, suggesting it is a high-quality cruelty-free skincare or cosmetic product. Ivory

Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.