Best Seller

Soft Focus

Pressed Setting Powder
Like an instant blurring filter, this demi-matte powder hydrates and perfects for a magically flawless finish. Never drying, always gorgeous.
Clean. Vegan. Cruelty Free.
+ key ingredients
Soft Focus in Très Translucent
universal translucent
universal translucent fair skin with pink undertones light skin with yellow undertones medium skin with yellow undertones tan skin with yellow undertones dark skin with golden undertones deep skin with neutral undertones
Soft Matte Finish
Talc Free
  • Reduces shine without feeling dry or cakey, putting your natural radiance in focus
  • Can be worn over makeup as a setting powder or on its own for a bare look with an effortless blur
Product Information

How To Use It: Dust over face with a powder brush, either over foundation or on its own.

Paraben Free. Gluten Free. Cruelty Free. Clean. Vegan.

6 g / 0.21 oz

Key ingredients
01. Allantoin
02. Hyaluronic Acid
03. Vitamin E

Helps soften and promote healthy-looking skin

Key ingredients
01. Allantoin

Helps soften and promote healthy-looking skin

02. Hyaluronic Acid
Hyaluronic Acid

Supports skin’s natural moisture retention

03. Vitamin E
Vitamin E

Provides antioxidant benefits and acts as a natural skin conditioner

Why We Love It

Never Drying, Always Gorgeous

Our Soft Focus powder actually hydrates the skin while it sets makeup and erases uneven texture for a matte finish that keeps the shine on your face down, so you can shine through. On days when makeup isn’t in the plan, you can still brush this powder on and enjoy its beauty-filter effect. C’est magique!

Takes Down Shine Without Stealing Hydration

Powder is sometimes thought of as dry and cakey—not this one. It softens with allantoin and hydrates with hyluronic acid, which keeps moisture in the skin for hours. Vitamin E has antioxidant powers that condition the skin and protect it from environmental factors, keeping your face looking healthy and youthful.

“If I wear heavy powder, I’ll look twice my age! This one hydrates for a soft-focus effect. Wear it alone or over foundation for a light finish.”

Founder & Creative Director
Shop the Look

Jouer (jhoo-ay) means “to play” in French. To us it means serious skincare and makeup for those who think beauty should be playful.